Actually I do like the franchise media and over many years now have some lovely friendships in place. Last week I was speaking at the International Franchise Exhibition delivering one of my franchise seminars. It was entitled “The Idiots guide to franchising any business”. The seminar room was full at 60 people which was a relief. You do wonder sometimes if anyone is going to turn up!
Franchise Seminars are a bit unusual I think. There’s no way you can deliver a lot of information in a short period of time so you’re options are basically to crack on and fly through as much as possible or cut the content short. I went for a fast paced 45 minutes and packed in as much as I could.
Following the seminar I was interviewed by Franchise Direct to discuss Lime Licensing Group and it’s services to the franchise industry. A piece to camera which will be on Youtube in due course I expect.
The International franchise show was over two days at the Excel centre and had a lot of different franchise seminars for visitors to choose from. It’s a great opportunity for me to meet a lot of industry colleagues and have a few socials with various people. Definitely a work hard, play hard weekend!